Pitch Deck
The Privacy-First Personal AI Studio
Atlantis is the first personal AI assistant that runs on Your Device, analyses Your Life's Data, and integrates with Your Life — delivering insights and actionable intelligence No Other AI can legally or technically provide.
12 month runway → Seed
Jarvis-like anticipated assistant
Runs on device
Today's AI assistants are powerful but fundamentally disconnected from your actual life. Using them means letting big tech complete their already comprehensive profile of who you are.
But would you give your diary to a stranger?
That's why 1B AI Users can't fully trust it - while the data they share gets swept up and repurposed53.
cloud ai
(gpt-5, gemini, copilot)open source local llms
(ollama, lm studio)- powerful and connected
- private
- consistent reasoning (tools ready)
- privacy-invasive
- data harvesting
- banned/highly regulated in eu/china
- disconnected from data
- siloed, no integration
- mobile engines weak
No solution integrates all your data sources and respects privacy
Two-app system that keeps your data private while making it useful:
- Desktop Hub: Learns from your entire digital footprint, covering personal files, productivity suites, health/activity data, and more.
- Mobile Companion App: Delivers smart insights, briefings, action items, and answers that reflect your daily habits and trends.
- Encrypted Bridge: Securely syncs your desktop and phone, ensuring your sensitive data never leaves your devices.
Key Differentiator
Your most sensitive data holds your most powerful insights - we unlock them through 100% on-device AI processing, zero exposure.
Life Pattern Recognition
Discovers correlations no third party should ever know:
- "Your productivity peaks 3 days after specific sleep patterns"
- "Your anxiety markers spike before certain recurring decisions"
- "Your best creative work follows this specific morning routine"
You wouldn't give Google your therapy notes. You wouldn't upload your health anomalies to OpenAI. You wouldn't trust Microsoft with your private journal. But Atlantis doesn't ask you to - it runs entirely on your devices, turning your most sensitive data into your greatest advantage.
Atlantis bridges the gap with:
Local-First Architecture
- Runs on your Mac/Desktop/Linux
- Directly talks to your Atlantis mobile app (E2E encrypted protocol)
- Your data never leaves your devices55
Universal Data Integration
- Health/activity data, document vault, email, calendar, notes, gallery — you name it
- Universal data source connector protocol
- Combined vector memory graph and retrieval
E2E Encryption
- Bulletproof Cross-device synchronization
- Zero-knowledge architecture
- User controls privacy/performance tradeoff56
Extensible Workflow/Agentic Tooling Platform
- Developer SDK and marketplace
- Privacy-first plugin ecosystem
- Network/community effects at scale
- B2B Solutions (where customer PII can't leave your private cloud)
Desktop-Class AI is Here
- Mac / PC / Linux can now run GPT-4–level models locally
- Finally: Reliable reasoning + tool chaining on consumer hardware
Privacy at a Breaking Point
- Big Tech AI faces regulatory pushback in EU & China
- Users demand private, zero-retention AI
Mobile AI Parity Approaching
Market Window is Open
- Billions of users left without trusted AI
- Perfect timing for a local-first, privacy-respecting platform
Market Size (August 2025):
Market Opportunity Analysis:
Qualified Hardware Base: 200-250M devices globally2,54
- M1+ Macs: 60-70M devices
- Gaming PCs (16GB+ RAM): 700M systems
- Enterprise high-spec: 80M users
Total Addressable Market (TAM)2
Total potential market assuming 100% penetration across all qualified hardware users
Serviceable Addressable Market (SAM)2
Serviceable market in English-speaking geographies (US, UK, EU, ANZ) with qualified hardware, 30-35% of TAM
Serviceable Obtainable Market (SOM)2
Realistically capturable within 3 years (1.9-4.0% SAM penetration)
Industry Trends
Experience the future of personal AI assistance — proactive, contextual, and completely private.
I noticed you only got 5.5 hours of sleep last night, combined with just 54 minutes of deep sleep. Your HRV is lower than usual too.
I'd recommend skipping your gym routine today to conserve energy - you have a big presentation today with 200+ attendees. That sounds like your priority.
I've drafted replies to your three urgent emails. Please check your mail app to review and send when ready.
Oh, and about tomorrow - your flight conflicts with Jenny's recital. Would you like me to text her to reschedule, or should I call her right now to discuss alternative arrangements?
Finally, it's going to rain around 3pm today. I've moved your outdoor meeting to Zoom automatically. Also, I'll set a reminder to check traffic 30 minutes before your usual departure time so you're not late for the afterparty tonight.
What Atlantis Feels Like:
- Jarvis (Iron Man) – proactive executive assistant, always one step ahead
- Samantha (Her) – deeply personal, context-aware companion
This ONE feature:
- Requires ALL integrations working together
- Shows immediate value (£200k assistant for £15.99/month)
- Creates daily habit and reinforce higher LTV (30-50% DAU Aim)
- Natural upsell pathway
1. Technical
3 months head start, scaling ready tools/workflows codebase architecture, proof-test ready apps
2. Regulatory
Privacy-by-design when Big Tech is legally constrained. EU AI Act compliance from day one.
3. Network Effects
Plugin ecosystem grows with users. Data fusion engine improves with scale.
4. Brand
Trusted Privacy Alternative to Cloud AI, when consumers want more from AI but not ready to expose their private data funnel.
Direct Competitors Proving Market Demand:
Why We'll Capture Market Share & Projected Traction:
Atlantis Advantages
- Local-first with E2E device ecosystem sync (unique)
- Mobile + Desktop unified (neither competitor offers)
- Scalable connectors + agentic workflows vs. 10–20 tool-only integrations (e.g. ChatGPT Pro/Enterprise)
- Developer SDK platform (no competitor has this)
- GDPR/EU AI Act compliant
1. SaaS Subscriptions (B2C)
Free (1 workflow, unlimited chats) → Pro (£15.99/mo) → Family (£29.99/mo)
Target: 15% conversion (vs 2.5% industry average)
2. Enterprise (B2B)
Team (£99/user/mo) → Enterprise (£199/user/mo)
Key Value: Only privacy-compliant AI for sensitive data
3. Platform Revenue (B2D)
30% marketplace commission
Network Effects: More users → more developers → more plugins
Revenue Projections (Conservative/Base/Optimistic)272829
| Timeline | Users | Paid Users | MRR | ARR | Burn/Month |
|---|---|---|---|---|---|
| Month 3 (Beta) | 100/200/500 | Free beta testers | - | - | £25k |
| Month 6 (Launch) | 500/1k/2k | 50/150/30030 | £800/£2.4k/£4.8k | £9.6k/£28.8k/£57.6k | £25k |
| Month 12 (Seed) | 2k/5k/10k | 300/750/1.5k31 | £4.8k/£12k/£24k | £57.6k/£144k/£288k | £13k |
| Month 18 (Series A Ready) | 5k/15k/30k | 750/2.25k/4.5k | £12k/£36k/£72k | £144k/£432k/£864k | £24k/£44k32 |
Unit Economics34
Key Milestones & Burn Rate3940
100+ beta users
NPS > 50
- Built streaming platforms (1M+ MAU)
- Led 100+ engineers
- 10+ years scaling subscription products from zero to millions in ARR
Immediate Hires: CTO, Marketing Lead, Software Engineer
Strategic allocation based on 2025 UK startup benchmarks - optimized for aggressive growth while maintaining lean operations
CTO £65k, Marketing Lead £48k, Engineer £45k, Founder £41.7k, Payroll £4k
Digital Ads £25k, Launch £5k, Events £1.5k
Software £7.2k, Hosting £4k, Dev £2k, Security £1.2k, Co-working £10.2k
UI/UX Designer £8k, Motion Designer £8k
Contingency reserve for unforeseen expenses
Personnel Priority (68%)
£203.7k for core team over 12 months. Extended runway allows sustainable hiring of CTO, engineers, and growth lead at competitive rates with equity incentives.
Lean Marketing (10%)
£31.5k focused on ultra-efficient channels. Emphasis on organic growth, content marketing, and product-led acquisition strategies.
Smart Infrastructure (8%)
£24.6k covers tools, hosting, and flexible co-working space. Local-first architecture minimizes cloud costs while maintaining professional presence.
Design Excellence (5%)
£16k for professional UI/UX and motion design. Critical investment to compete with Big Tech polish and establish brand credibility.
Strategic Buffer (9%)
£24.2k contingency reserve. Ensures financial flexibility for unforeseen opportunities or challenges during the 12-month runway.
Series A Milestone
Market Size & Validation
Financial Projections
Clear Path to Scale
The Bottom Line
"In 2010, Dropbox was 'just' a folder that syncs.
Today, Atlantis is 'just' an AI that respects privacy.
While ChatGPT harvests data from 800M weekly users and Apple Intelligence faces EU regulatory blocks, we've built the architecture Big Tech can't: local-first AI that runs on YOUR hardware, analyzes YOUR data, and never leaves YOUR device ecosystem.
£4.3B hardware-constrained TAM. 200-250M devices with capable hardware. Zero cloud inference costs.
Working beta ready. 3-month technical head start.
Live Demo
Contact
Product Page
PDF Version
Timeline:
- Current Focus: Investor demos and due diligence
- Target Close: Early Q4, 2025
- Public Release: Q2 2026
- 110+ Data Privacy Statistics: The Facts You Need To Know In 2025
- Total Addressable Market for Privacy-First Local AI Assistant
- MarketsandMarkets - Conversational AI Market
- McKinsey - Future of Work in America
- Gartner Privacy Tools Report (paywall)
- Cisco 2024 Consumer Privacy Survey
- Y Combinator 2025: How AI is Reshaping Startups and Markets | Analysis of YC's Latest S24 Batch
- Cisco 2024 Consumer Privacy Survey
- EU AI Act Official Timeline
- TechCrunch - Perplexity $3B Valuation | Perplexity $20B (Sept 2025)
- The Information - Rewind Funding (paywall) | Rewind 2025 Profile
- Forbes - Tab AI Series A | Tab's AI pendant funded
- Crunchbase - Personal.ai | Personal.ai $7.8M seed
- Proton 2024 User Milestone | Proton $97.5M revenue (2024)
- Signal User Statistics | Signal 70M MAU (2025)
- Arc Browser Growth
- YC: Martin AI S23 Batch
- VentureBeat: Martin raises $2M
- Product Hunt: Martin Launch
- Msty Official Site
- Medium: PM Using Msty
- 2025 LM Studio Alternatives
- Based on Martin's early traction trajectory
- Privacy angle + technical achievement feasible
- Conservative vs Arc Browser's 30K at 12mo
- Martin's path: traction → $2M at similar stage
- 2025 SaaS Performance Metrics - Benchmarkit
- 2025 B2B SaaS Startup Benchmarks - Lighter Capital (September 2025)
- Raising a Killer Series A in 2025 - Valor Ventures (March 2025)
- Freemium Conversion Benchmarks
- ChartMogul SaaS Metrics
- Burn increased to ~£60k–£80k/month (aggressive path 2.4-3.2x of current gross burn); Net burn after revenue: £24k–£44k/month
- Based on industry standard Series A benchmarks
- SaaS Unit Economics Guide
- Industry standard SaaS benchmark data
- Standard SaaS churn benchmarks for early-stage startups
- LTV:CAC Ratio Standards
- Local-first architecture eliminates cloud AI inference costs. COGS limited to payment processing, infrastructure, personnel, and legal/compliance.
- Elements of Enduring Companies
- 15 Essential Startup Growth Metrics & KPIs to Track in 2025
- 2025 SaaS Performance Metrics
- US SaaS Seed Round Benchmarks 2025
- Series A Valuations in 2025
- SaaS CAC Payback Benchmarks: 2025 Report
- Standard runway calculation for pre-seed funding
- Standard burn rate analysis for pre-seed/seed stage
- Industry standard runway planning guidelines
- AI Compute Costs - Data On How Expensive it is to Build an AI Business
- While models up to ~3B parameters have been reliably demonstrated to run on iPhone, effective use of tools (e.g., function calling) requires at least a 12B model, with 24B+ and a 128K context window proving to be the most reliable configuration.
- 79 Eye Opening Data Privacy Statistics for 2024 (Updated!)
- Global data breach statistics: a 2024 recap
- 20 biggest GDPR fines so far [2025]
- The Most Used AI Chatbots in 2025: Global Usage, Trends, and Platform Comparisons of ChatGPT, Gemini, Copilot, and Claude
- Hardware TAM Validation for Local AI Assistants: Market Size and Specification Analysis
- Atlantis Zero-Retention Relay plays a pass-through role for studio-client message exchange, does not store or decode message content, ensuring user's data never leaves their hardware.
- Atlantis includes a killswitch allowing users to temporarily switch to cloud models for complex tasks. When activated, the interface transforms (red borders, cloud icon, warning banner) making it evident that data will leave the device ecosystem. Users must confirm understanding for each query.
- Apple A19 Pro: Benchmarks and Specs
- The Snapdragon 8 Elite 2's AI Engine is rumored to hit up to 80 TOPS