Go-to-Market Strategy

Comprehensive Customer Acquisition & Growth Plan

Strategy Date: October 10, 2025 Timeline: 18-Month Series A Journey Target: MVP launch M6, then scale to 2.25k paid subscribers, £432k+ ARR by M18
GTM Executive Summary

Core Strategy: Privacy-First Product-Led Growth

  • Primary: Organic viral growth via privacy value prop
  • Secondary: B2B sales leveraging GDPR compliance
  • Supporting: Content marketing, community, partnerships

Unique Positioning

"The Privacy-First Personal AI Studio"
Local-first architecture • Complete data control • AI that understands without exposing

Key Success Metrics

70%
Organic Growth
via referral/word-of-mouth
>1.0
Viral Coefficient
each user brings >1 more
<£42
Blended CAC
customer acquisition cost
<5min
Time to Value
setup to "aha moment"
Market Segmentation & Targeting

Tech-Forward Professionals (40%)

  • Profile: 28-45, early adopters
  • Use: Daily briefings, email, document search
  • Channels: ProductHunt, HackerNews, tech podcasts

Creative Knowledge Workers (30%)

  • Profile: 25-40, freelancers, remote workers
  • Use: Project mgmt, client comms, workflows
  • Channels: Designer communities, indie makers

Professional Services (15%)

  • Target: Law firms, consulting, accounting
  • Pain: GDPR compliance + AI productivity
  • Channels: Conferences, LinkedIn outbound

Healthcare Organizations (15%)

  • Target: Private practices, clinics
  • Pain: Patient privacy + admin efficiency
  • Channels: Healthcare IT events, associations
Phase 1: MVP Development & Beta Testing (Months 1-6)
Objective: Build Product & Validate with Beta Community | Target: 500 beta users, prepare for M6 launch

Key Strategies & Activities

  • Closed Beta Program: 500 engaged early adopters
  • Content Foundation: Blog setup, SEO preparation
  • Launch Preparation: ProductHunt campaign prep
  • Product Development: MVP completion, beta feedback integration

Phase 1 Results

500
Beta Users
NPS >50
Product Validation
MVP
Technical Complete
M6
Launch Ready
Ready for Public Launch - Product validated, content prepared, launch campaign ready
Phase 2: Public Launch & Growth (Months 7-12)
Objective: Public Launch & Scale Customer Acquisition | Target: 5k users, 750 paid, £12k MRR

Launch & Growth Channels

  • ProductHunt Launch: #1 Product of the Day, 2.5k downloads
  • Digital Advertising: £25k budget, LinkedIn + Instagram + Reddit
  • Content Marketing: SEO, community engagement (separate budget)

Phase 2 Results

5k
Total Users
cumulative
750
Paid Users
cumulative
£12k
MRR
M12 target achieved
£42
Blended CAC
average
Phase 2 Target: Scale to £12k MRR through proven paid acquisition channels and organic growth
Phase 3: Scale & Series A Preparation (Months 13-18)
Objective: Sustainable Growth & Series A Readiness | Focus: Healthy growth rates, operational efficiency

Growth Strategy Focus

  • Product-Led Growth: Optimize onboarding and retention
  • Organic Scaling: Word-of-mouth and viral mechanics
  • Operational Efficiency: Improve unit economics
  • Series A Preparation: Demonstrate scalability

Success Indicators

15-20%
MoM Growth
sustainable rate
>3:1
LTV:CAC
unit economics
>70%
Organic Growth
product-led
Series A
Readiness
by M18
Phase 3 Focus: Operational excellence and sustainable growth patterns to achieve Series A readiness by M18
GTM Budget Allocation, Advantages & Milestones

12-Month Marketing Investment: £31.5k

£25k
Digital Ads
79% - LinkedIn, Instagram, Reddit
£5k
Launch Campaign
16% - ProductHunt, PR
£1.5k
Events & PR
5% - Conferences, media
*Content creation has separate dedicated budget allocation

Competitive Advantages

Unique
Local-first + E2E sync
no competitor has this
Unified
Mobile + Desktop
neither competitor offers
Compliant
GDPR/EU AI Act
regulatory advantage
Zero-Knowledge
Architecture
complete privacy control

Success Milestones

Month 6: Public launch ready, £2.4k MRR
Month 12: 5k users, £12k MRR
Month 18: Series A ready, £432k+ ARR
GTM Strategy Takeaways

Competitive Positioning

  • vs Cloud AI (ChatGPT, Gemini): Runs locally on your hardware with zero data retention
  • vs Apple Intelligence: Available globally without regional restrictions
  • vs Microsoft Copilot: Complete data ownership and control
  • vs Local Tools (Ollama, LM Studio): Seamless mobile-desktop integration with personal data access

Success Benchmarks

  • CAC Target: £42
  • Conversion Target: 15%
  • Churn Target: <10%
  • LTV:CAC Target: >3:1

This GTM strategy is a living document updated monthly based on channel performance, market feedback, and competitive dynamics.

Strategy Owner: Marketing Lead + Marketing Team
Review Frequency: Weekly tactics, monthly strategy, quarterly overhaul
Next Review: September 27, 2025